The Xbox was in first place in sales in the United Kingdom (third country in the global video game market) and other countries such as Mexico, Australia, Colombia and New Zealand. Ranked second in sales in the U.S. market (world's largest market sector) and Puerto Rico. In the other European countries took third place in sales, close to GameCube. In Spain, for example, sales figures were 300,000 compared to 240,000 Xbox Gamecube throughout his life. By contrast, the figures for France and Germany clearly give the advantage to the Nintendo console, exceeding 600,000 units, double what it points to Microsoft's console in both markets.
However, in late 2004, the Entertainment & Devices Division (which manufactures the Xbox division) had a loss of $ 154 million during the quarter.
It is said that Microsoft's strategy was not profit but the market penetration of game consoles, mainly the U.S. market, hitherto dominated by Sony and Nintendo.
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Xbox Live is the online gaming service from Microsoft that supports multiplayer gaming consoles Xbox 360 and Xbox, as well as platforms for Microsoft Windows operating system (Games for Windows - Live). The service "Silver" is free and the "Gold" has a subscription fee. The contents are paid separately. The service was launched on March 14, 2002, obtaining a great success at its premiere. It currently brings together nearly twenty million registered users and is available in several languages.